What is “Premium”?

This post is part of a Shared Topic on Blog Azeroth. Be sure to check out posts from other great blog authors!

After my last post was linked on WoW Insider, I saw a couple of comments on the page that made me think.  Firstly, I realized I didn’t do that great of a job explaining my position on the Premium Dungeon Finder. Secondly, I realized that there’s a lot more to this “premium” thing that should be discussed. Through the ensuing blog posts as well as Twitter conversations, I thought I’d expand my thoughts.

To begin with, it was a new and controversial move when MMOs first started charging a monthly subscription for games. Up until then, you paid your money for the game, and played as much as you want for the initial cost. Games that had vast multiplayer services like other Blizzard games (Warcraft III, StarCraft) or first-person shooter games (Counter-strike, Quake) operated on the one-time payment and provided the rest free of charge. I don’t know the economics behind this all, but I’m pretty sure that these games would have to sell a lot to be able to provide free multiplayer services.

Even to register a domain name for a website, there’s a fee. Heck, in many major cities in Canada and the US, it’s hard to find free parking at times. Behind everything, there is some sort of cost – whether it’s seen or not is the big thing.

Warcraft II: BNE & Warcraft III, Diablo and Diablo II, StarCraft and StarCraft II all offer free multiplayer through Blizzard’s Battle.net service. At any given time there are millions of people playing games on their servers, using the bandwidth they have to pay for, and ultimately costing the company. Someone has to maintain the servers to make sure they are at peak performance. Someone has to administer the people working on said servers, and the data centres that house them. Even though people playing those games only pay up front, there are real costs that Blizzard has to deal with on an ongoing basis.

Thus we have the reasoning for a monthly subscription fee for MMOs, as they are a whole new ball of wax. Rather than being separate instances of a game, they are a persistent world that also has instances within them. They must allow thousands of people to log on to a server and play the game as the company has designed and have fun doing it. If the servers crash repeatedly, nobody is having fun. The monthly fee goes to offset the likely astronomical costs of being able to maintain the server networks.

We already pay a monthly fee, why do we need to pay more for extra services?

I forget who exactly, but someone on Twitter gave this example: “I already pay for my cable, why should I pay more for the HD package?”  Similarly, it’s the same as going to a Starbucks and asking for a coffee with an extra shot of espresso but not wanting to be charged for it.  Both examples are extra services or products that are offered, but not essential.

Currently, the WoW remote package is the only Premium offering that is available.  This gives people the ability to do things outside of the game which can enhance their WoW experience, namely being able to use the Auction Houses and chat with guild members who are in-game.  Both of these services require an extra charge, likely because a lot of work went into them, and I know for a fact that it wasn’t free to create. Blizzard employees put their time and effort into these things that are not even required – not even remotely! (Yes, the pun was intended)

The Premium Dungeon Finder is something that will require Blizzard to change their network infrastructure. The servers right now are physically located at various points around the world in clusters. The Battlegroups are set up as such, and the people who group together in the Random Dungeon Finder (LFD) or battlegrounds are pulled from these server groups. Blizzard is working on making it so eventually it will be region-wide, with no extra cost for the player. By changing the LFD system to be able to pull people from your Real ID friends list specifically from servers around the region, it is a major change that was likely not planned for when things were first set up.

Finally, even though the game has been out for six and a half years, the subscription rates have not changed once. Inflation has brought many prices higher across many different industries, but we pay the exact same to log on to WoW as we did when the game first started. I’m pretty sure that there is a lot of money lost by keeping these rates the same.

In the end, I highly doubt that Blizzard will introduce something that is so game changing that it is a requirement to pay for it. If they did, they would most definitely lose a lot of subscribers, and likely myself included. I believe in getting a fair deal, and I think Blizzard has given us a good one so far.

If you want these extra features, you can pay for them. They are not necessary, but they’re helpful and useful. I personally will not be getting the WoW remote subscription or the Premium Dungeon Finder when it comes out, as both of them are not worth it for me. Everyone can choose for themselves to see if they think it’s worth the extra money for the services received.

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Premium Dungeon Finder

Today there was some news released about something Blizzard is working on that will be quite game changing.  No, it’s not the dance studio.  A “premium” service which will allow someone to use the Random Dungeon Finder (LFD) tool to group with friends on Real ID.

At first glance, I think this is an excellent idea.  With WoW being so big across so many servers, there are people who want to group together but don’t want to take the time or money to level an alt on another realm or transfer a character over.  By being able to bypass the tedius or expensive effort that these entail, it will allow friends to do dungeons together and have fun much easier.

The biggest thing that will cause most people to call foul is the fact that it’s a premium service, which is an extra fee on top of the monthly fee we already pay.  To be honest, that was the first thing that caught my attention as well, but I’m going to wait for all the information.  We don’t know any pricing or how exactly it is going to work, apart from the fact that only one person needs to have the service – that being the person initiating the group.

If this feature will be included in the current premium package which allows remote auction house and remote guild chat and keeping the price the same, I can see a fair amout of people using this.  I could even see myself possibly signing up for this feature.

One big question I know a lot of people will have is whether this will support cross-faction groups along with cross-realm.  Many of my friends are not only scattered across different servers, but between the Horde and Alliance.  As much as the Alliance are scum (as far as my characters think), I’d like to group up with the people behind them.  To me, I think this will be the selling point: if I’m able to do cross-faction groups, I’ll pretty much be sold.

Since this is still very early in the cycle of the feature, we’ll definitely be given more information later on.  I’ll be very curious to see what the final version of this product will be.